INDUSTRY CONFIDENCE GROWS FOLLOWING BRIEF DIP
Optimism has returned to the security industry, just in time for the run-up for fall industry events, with the Security Industry Association’s July/August Security Market Index finding that over 75% of respondents have a positive view of the industry’s current condition.
In the latest SMI report, more than three-quarters of respondents rated current business conditions for their companies as “excellent” or “good,” with one-fourth reporting the highest rating, and 18% saying they were “average.”
The SMI measures security industry executives’ current status and future expectations through a select survey of SIA members. The Index’s goal is to provide a macro-view of confidence levels in the security industry every two months while closely examining six specific business measures:
- Number of employees or hours worked
- Marketing spending
- Product production or service output
- Capital equipment spending
- R&D spending
- Product or service sales
Special focuses of SIA’s July/August SMI include:
- Increased investments as companies’ confidence and product and service demand rise
- Perspectives on positive economic indicators and overall industry concerns regarding the economy
- Abating recession fears among industry professionals
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